The customer journey encompasses all interactions a potential customer has with a business, from initial awareness to becoming a loyal customer.

These interactions happen at touchpoints, which can be physical or digital. Understanding these touchpoints through customer journey mapping is crucial for businesses to improve customer experience and optimize each stage of the journey.

Key elements of the customer journey include audience engagement, lead conversions, customer nurturing, and fulfilling expectations. Retention, through good customer service, is also vital for a healthy business.

Rose Consulting Company is your additional support team of experts. Bringing over 25 years of experience in CX.